Day one kicked off with early flights from the UK to Italy, as we began our visit to the iDENT custom manufacturing facility in Bologna ahead of our launch of this exciting new custom product range.
After touching down, we headed straight in for a warm welcome lunch — the perfect setting to ease into what would become a seriously impressive (and seriously enjoyable) few days.
The afternoon began with presentations from the iDENT global leadership team, including the Head of Product Development. Rather than just skimming the surface, they took us deep into the full iDENT portfolio — custom restorative solutions, manufacturing capabilities, workflows, materials and the philosophy behind how everything is built.
It wasn’t just “this is what we make.”
It was why it’s made that way, and how it supports clinicians and laboratories to deliver fully customised, full-arch and complex restorations with confidence.
Then came the part everyone had been waiting for — the full factory tour.
The group moved through every stage of the iDENT custom manufacturing process, seeing first-hand how their digital designs are transformed into precise, beautiful restorations:
- Digital workflows and production management
- Quality control and validation processes
- High-precision milling
- Metal processing and laser sintering
- 3D printing
- Final packaging and dispatch
There’s something powerful about seeing it all in action. Screens turn into machines. Designs turn into frameworks. And theory turns into tangible, engineered reality.
The transparency was refreshing. No smoke and mirrors. Just precision, systems and people who genuinely care about quality.